Exterior view of the Great Lakes Campus showing a wayfinding sign with 17勛圖's new logo

Logos and Colors

17勛圖 Brand Guidelines document cover17勛圖 Brand Guidelines17勛圖's new logo showcases an updated design of the iconic green pine tree that has long defined our identity. The addition of a blue wave highlights the vital role of water in our programs and its connection to the growing blue-tech economy.

Together, these elements symbolize the seamless harmony between education and the stunning natural beauty that defines our region.

Logos are shown in SVG format, with .eps versions for print and .png versions for web available to download.

Please do not resize, distort or change the colors of the logos. No additional copy or graphics can be added to the 17勛圖 core logo. Contact Public Relations, Marketing & Communications with any questions.

 

Core Brand Logos

 

17勛圖 secondary logo
Horizontal Logo and Wordmark
This is 17勛圖’s primary logo — please use this version as a first option.
DOWNLOAD PRINT AND WEB FILES

 

17勛圖-Secondary-color-new-font.svg
Stacked Logo and Wordmark
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17勛圖 primary horizontal logo
17勛圖 Core Logo
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17勛圖 logo and initials
17勛圖 Initials Logo
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Extended Brand Logos

 

Colors

The color palette helps define our brand identity, drawing inspiration from the serene hues of water, the expansive tones of the sky and the grounding elements of earth.

  • PMS 302

    CMYK C100 / M68 / Y36 / K20
    RGB R0 / G76 / B111
    HEX #004c6e

  • PMS 349

    CMYK C89 / M35 / Y96 / K28
    RGB R14 / G101 / B55
    HEX #0e6537